Dec. 14 - M&M’s set Super Bowl return | Doritos crafts nacho cheese-flavored spirit

Doritos looks to disrupt spirits category with nacho cheese-flavored drink; YouTube reinforces brand safety for growing Shorts format; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Dec.​ 14,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Amazon Ads The age of fandom In the Anatomy of Hype report, explore global consumer insights on what it means to be a fan today and how brands can bring value to fandoms. Read the report.   M&M’s returns to Super Bowl after controversy-courting stunt The Mars brand leans into purpose after its spokescandies took an “indefinite pause” before its last Super Bowl spot, causing confusion. Doritos looks to disrupt spirits category with nacho cheese-flavored drink Working with spirits marketer Empirical, the Frito-Lay brand was able to distill the taste and smell of one of its most popular snack products. YouTube reinforces brand safety for growing Shorts format New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. Sponsored Content by MikMak How multichannel brands can turn views into revenue on YouTube Leverage YouTube’s 122M daily viewers to turn views into revenue for multichannel brands. Tracker Super Bowl LVIII: Tracking every ad Nerds is making its big game debut while M&M’s is returning for its ninth appearance with a spot meant to foster a sense of belonging.  Read more news Using AI to Boost Retail Holiday Sales As consumers become more sensitive to price, brand loyalty is ever more difficult to obtain. Explore the key forces impacting how consumers are likely to behave at the end of 2023 in this webinar. Watch Now From Our Library Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast View all resources What We’re Reading The Wall Street Journal News Publishers See Google’s AI Search Tool as a Traffic-Destroying Nightmare CNBC OpenAI and Axel Springer strike unprecedented deal to offer news in ChatGPT Ad Age Etsy CMO departs amid staff cuts Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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