Dec. 18 - Dove returns to the Super Bowl after 18 years | Warner Bros. marks ‘Elf’ anniversary on Roblox

Warner Bros. marks 20 years of ‘Elf’ with Roblox experience; Campaign Trail: Snyder’s pretzels save gingerbread people from houses made of themselves; Super Bowl LVIII: Tracking every ad; Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play View online | Signup | Forward

Daily Dive Dec.​ 18,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside Brand-Influencer Successes The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline.   Dove returns to Super Bowl for 1st time in 18 years The 30-second spot follows a previously announced partnership with Nike around coaching tools that build body confidence in girls. Warner Bros. marks 20 years of ‘Elf’ with Roblox experience Made with Fairview Portals and Supersocial, the experience invites players into Santa’s workshop and features several nods to the iconic holiday film. Column Campaign Trail: Snyder’s pretzels save gingerbread people from houses made of themselves The Campbell brand worked with Saatchi & Saatchi on a PSA-style spot that riffs on a macabre observation about a longstanding holiday tradition. Tracker Super Bowl LVIII: Tracking every ad Dove is returning to the big game after an 18-year hiatus with a 30-second ad that will advocate for girls in sports.  Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content. Column Sociable: Google reveals next step toward removal of tracking cookies On Jan. 4, Google will begin limiting cross-site tracking for some users by restricting website access to third-party cookies by default. Read more news From Our Library Playbook How CPGs Can Achieve More Effective Consumer Targeting Custom content for Habu Webinar - on demand Stop Spending on Marketing Tech Until You Solve Identity Custom content for Amperity Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast View all resources What We’re Reading Ad Age Google mulls more data sharing and control after report of search ads on porn and other problem sites Digiday YouTube postpones co-viewing measurement plan CNBC Meta’s stock wrapping up record year, spurred by cost cuts that followed disastrous 2022 Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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