Weekender: Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters

Signup | Forward Weekender Dec.​ 2,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — IBM A new paradigm for customer service What if generative AI could help you make customer relationships stronger? It’s time to rethink customer service.   Column Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters "DeepSteaks" arrives as generative AI makes it even easier for bad actors to manipulate peoples' likenesses to create ads — or worse. Bath & Body Works drops 10-foot candle to help holiday shoppers unwind The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails. McDonald's reinvents McNugget Buddies for streetwear-minded adults The chain teamed with Kerwin Frost to reinvent the iconic Happy Meal collectibles, which will land on Instagram and be part of a Snapchat AR lens. Sponsored Content by Industry Dive Dust Off Your Marketing Crystal Ball Content connoisseur or demand gen guru? Predict the future of marketing. Complete our brief survey and get automatically entered to win a $250 gift card. Complete the 2024 survey. Pop-Tarts unveils edible mascot for inaugural bowl game Consumers are encouraged to follow the brand on social to see the mascot, which will be available as a snack for the winner of the college football game. How Walmart's shoppable rom-com bridges holiday content, commerce Ads on TikTok, Roku and YouTube showcase an assortment meant to balance "inspiration and impulse" for the season, according to CMO William White. Winners and losers of Black Friday 2023 Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How the best marketing campaigns of 2023 mastered pop culture nostalgia Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads. Deep Dive Brand backlash: Are 2023's epic marketing fails part of a bigger problem? High-profile controversies have sent a chilling effect across an industry facing down another contentious election year and crusades against "wokeness." The Top CX Trends Impacting Your Brand Explore the key forces impacting how consumers are likely to behave at the end of 2023 and beyond, and learn how to use these to maximize revenue in this webinar. Watch Now From Our Library Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter View all resources Best of What We're Reading Ad Age Why Amazon’s disappointing NFL Black Friday ratings aren’t worrying advertisers The Wall Street Journal Apple and Paramount Discuss Bundling Their Streaming Services MediaPost Late Payments, Underpayments For Digital Ad Buys Reaching New Highs Retail Dive Retailers have a crime problem. It’s in the numbers. The New York Times Back at OpenAI, Sam Altman Outlines the Company’s Priorities The Wall Street Journal Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut Suggest a story we should read Upcoming Event 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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