Dec. 22 - Geico Caveman returns | Peacock plans commercial-free quarter for NFL game

Peacock’s first exclusive NFL game will go commercial-free for a quarter; Third-party data loss could be problematic for SMBs: Here’s what the numbers say; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Dec.​ 22,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside Brand-Influencer Successes The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline.   NOTE FROM THE EDITOR Marketing Dive will not publish its regular newsletter over the holidays. However, we've prepared two special packages focused on the top trends and news of 2023 — keep an eye on your inbox ahead of the new year. We will return to business as usual with our daily newsletter on Tuesday, Jan. 2. For now, read up on seven campaigns this year that mastered pop culture nostalgia and catch-up on all the advertising moves for Super Bowl LVIII with Marketing Dive’s Super Bowl ad tracker. As you plan for the year ahead, be sure to join Marketing Dive on Feb. 28, 2024 from 2 to 3 p.m. ET for a virtual event, “The State of Generative AI in Marketing,” with industry experts who will discuss pressing questions and high-profile use cases as generative AI looks to shift from the experimental to the everyday. You can get an early jump on registration at the link here. We're excited for what's coming down the pike in 2024. In the meantime, have a safe and happy holiday, and as always, thanks for reading. Jessica Deyo Editor, Marketing Dive Email Geico thaws Caveman on road to the Super Bowl A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline. Peacock’s first exclusive NFL game will go commercial-free for a quarter Instead of conventional ad breaks, sponsors Capital One, Hyundai and Walmart will run custom content, cutting the broadcast’s ad load by 40%.  Third-party data loss could be problematic for SMBs: Here’s what the numbers say As the privacy debate continues to play out, small and medium-sized businesses could lose access to a powerful tool. Sponsored Content by Industry Dive Purpose-driven marketing: 3 brands getting it right in 2023 With conscious consumerism on the rise, see how top brands produce storytelling steeped in social purpose. Read now. Tracker Super Bowl LVIII: Tracking every ad Squarespace will air a spot directed by Martin Scorsese to mark its 10th time advertising during the big game. Read more news Top 50 Content Marketing Brands of 2023 From boundary-pushing execution to spellbinding storytelling, see which brands rose to the top in 2023. Access Now From Our Library Playbook How CPGs Can Achieve More Effective Consumer Targeting Custom content for Habu Webinar - on demand Stop Spending on Marketing Tech Until You Solve Identity Custom content for Amperity Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast View all resources What We’re Reading The Wall Street Journal For Warner-Paramount, Streaming Consolidation Is Easier Said Than Done Adweek Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy MediaPost All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip