Dec. 21 - Burger King measures hangovers with facial recognition | Why in-housing is back on the upswing

In-house agency sophistication rises, output improves: survey; How the pairing of Pringles and caviar went viral on TikTok, Instagram; Kargo adds 3 minority-owned publishers to amplifier program; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Dec.​ 21,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside Brand-Influencer Successes The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline.   Burger King turns hangovers into discounts with facial recognition In the tradition of its “Whopper Detour” and “Burn that Ad” campaigns, the chain’s latest stunt uses mobile technology to drive engagement. In-house agency sophistication rises, output improves: survey Among the two-thirds of brands now running in-house shops, 33% reported “complete satisfaction,” a significant jump from 2020’s findings. How the pairing of Pringles and caviar went viral on TikTok, Instagram The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.” Sponsored Content by Industry Dive Edit chatgpt outputs: 4 essential tips + prompt approaches Bring method to ChatGPT madness. Get more polished outputs in fewer attempts with these simple strategies. Read now. Kargo adds 3 minority-owned publishers to amplifier program The program counts Discover as a brand partner and supports publishers with content and tech expertise to scale up. Tracker Super Bowl LVIII: Tracking every ad Drumstick is making its big game debut with a 30-second ad that will star comedian Eric André and air during the third quarter. Read more news Top 50 Content Marketing Brands of 2023 From boundary-pushing execution to spellbinding storytelling, see which brands rose to the top in 2023. Access Now From Our Library Playbook How CPGs Can Achieve More Effective Consumer Targeting Custom content for Habu Webinar - on demand Stop Spending on Marketing Tech Until You Solve Identity Custom content for Amperity Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast View all resources What We’re Reading The Wall Street Journal Warner and Paramount CEOs Discussed Possible Merger of Companies The Drum FTC’s new proposed limits on monetization of children’s data could restrict ad targeting Variety Byron Allen Offers to Buy BET From Paramount Global for $3.5 Billion Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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