Dec. 13 - MoonPie targets extraterrestrials with OOH blitz | Papa Johns names The Martin Agency, Carat AORs

Papa Johns taps The Martin Agency, Carat in agency shakeup; Dentsu: Ad market to grow 4.6% as brands priortize attention over reach; Adidas launches digital products on Roblox; Why brands aren’t fully invested in retail media networks View online | Signup | Forward

Daily Dive Dec.​ 13,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Amazon Ads The age of fandom In the Anatomy of Hype report, explore global consumer insights on what it means to be a fan today and how brands can bring value to fandoms. Read the report.   Forget Gen Z: MoonPie targets extraterrestrials in need of a treat Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens. Papa Johns taps The Martin Agency, Carat in agency shakeup Both shops pitched the pizza chain on insight-driven strategies that can drive cultural relevance and improve areas like targeting and loyalty.   Dentsu: Ad market to grow 4.6% as brands priortize attention over reach An increasingly fragmented media landscape and higher volume of ads have driven up the costs to reach individual consumers.  Sponsored Content by Industry Dive The Secrets Behind Taylor Swift’s Strategic Marketing Moves How Swift’s team enchants her audience with every move she makes. And how you can apply the same tactics to your own marketing. Learn More. Adidas launches digital products on Roblox The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform.  Opinion Why brands aren’t fully invested in retail media networks To be truly successful, retail media networks must invest in products that help brands help themselves, according to Guideline’s Darrick Li. Read more news Using AI to Boost Retail Holiday Sales As consumers become more sensitive to price, brand loyalty is ever more difficult to obtain. Explore the key forces impacting how consumers are likely to behave at the end of 2023 in this webinar. Watch Now From Our Library Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast View all resources What We’re Reading Slate The Days of Google’s Unchecked Dominance May Be Over The Wall Street Journal Netflix Releases Full Viewership Data for First Time MediaPost ANA Marketing Word Of The Year: AI (Again) CNBC Fashion brand Zara pulls ad accused of Gaza insensitivity, says it regrets ‘misunderstanding’ Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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