Dec. 1 - How Steak-umm deepfaked real vegans into meat eaters | Bath & Body Works drops 10-foot candle

Bath & Body Works drops 10-foot candle to help holiday shoppers unwind; Gillette encourages gamers to ‘hit reset’ for global campaign; Sociable: Musk tells advertisers to ‘go f--- yourself,’ calls X boycott ‘blackmail’ View online | Signup | Forward

Daily Dive Dec.​ 1,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — IBM A new paradigm for customer service What if generative AI could help you make customer relationships stronger? It’s time to rethink customer service.   Column Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses to create ads — or worse. Bath & Body Works drops 10-foot candle to help holiday shoppers unwind The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails. Gillette encourages gamers to ‘hit reset’ for global campaign The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips. Sponsored Content by Bitly Create, customize and track all your QR Codes with Bitly Bitly QR Codes help brands reimagine how they reach, share and connect with their audiences, all while instantly accessing scan data. Column Sociable: Musk tells advertisers to ‘go f--- yourself,’ calls X boycott ‘blackmail’ X’s owner apologized for antisemitic posts but bristled over advertisers' response during an interview at the New York Times DealBook Summit. Read more news The Top CX Trends Impacting Your Brand Explore the key forces impacting how consumers are likely to behave at the end of 2023 and beyond, and learn how to use these to maximize revenue in this webinar. Watch Now From Our Library Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Webinar - on demand Reimagine Frontline Productivity for Retail Success Custom content for Slack Infographic Cracking Down on Promo Fraud Custom content for Mastercard Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter View all resources What We’re Reading Ad Age Why Amazon’s disappointing NFL Black Friday ratings aren’t worrying advertisers The Wall Street Journal Apple and Paramount Discuss Bundling Their Streaming Services MediaPost Late Payments, Underpayments For Digital Ad Buys Reaching New Highs Retail Dive Retailers have a crime problem. It’s in the numbers. Suggest a story we should read Upcoming Event 04 DEC Webinar | 2 p.m. ET Keeping Your Holiday Momentum Going Year-Round Presented by studioID and Cardlytics Company Announcements Press releases from companies in your industry. BoardStreet Creative Studio Launches, Pioneering a New Era Press release from BoardStreet Creative Studio Regular Redditors increased 2.4x since 2019: YouGov Report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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