Dec. 5 - What Coke’s generative AI bets mean for its future | Hellmann’s quadruple dips on Super Bowl

Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet; Smirnoff celebrates connection in new global campaign; Globant’s deal for Gut points to challenges facing independent agencies; Why Domino’s is awarding half a million dollars in snow plowing grants View online | Signup | Forward

Daily Dive Dec.​ 5,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad DTC marketing trends to watch in 2024 The direct-to-consumer space continues to grow in both revenue and competition, calling for agility from marketers. Read our DTC predictions for 2024.   What Coca-Cola’s generative AI experiments mean for the brand’s future Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence. Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste.  Smirnoff celebrates connection in new global campaign Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness. Sponsored Content by My Code Marketing can’t just be diverse–it has to be diverse-first Diverse-first marketing is a missed opportunity that will narrow customer bases and limit future growth--unless organizations can learn to embrace it. Globant’s deal for Gut points to challenges facing independent agencies While Gut has been a breakout creative success, its acquisition by the technology consultancy underscores how crucial deep digital know-how is. Q&A Why Domino’s is awarding half a million dollars in snow plowing grants Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an “experienced by few, seen by many” ethos. Q&A Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’ Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for marketers. Read more news Keeping Up With Influencer Marketing Trends The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline. Access Now From Our Library Trendline A look at the 2023 holiday shopping season Supported by Listrak Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Black Crow AI Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus View all resources What We’re Reading Bloomberg Meta, IBM Create Industrywide AI Alliance to Share Technology The Wall Street Journal Podcast Companies Begin to Advertise Like Hollywood Studios Digiday UM and Magna undergo multiple rounds of layoffs amid client losses Suggest a story we should read Upcoming Events 07 DEC Webinar | 2 p.m. ET How to Increase Your Online Conversion Rate Presented by studioID and Bazaarvoice 07 DEC Webinar | 2 p.m. ET Multi-Shoring is a Secret Ingredient for Business Success Presented by studioID and EX Squared 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Company Announcements Press releases from companies in your industry. Canvs AI Announces Text Analysis Platform Updates Press release from Canvs AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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