Dec. 7 - Peloton CMO jumps to Verizon | State Farm NFL content highlights ‘at-home teammates’

State Farm takes inside look at NFL players and ‘at-home teammates’; AB InBev’s Kona Big Wave addresses toxic surf culture in new campaign; Super Bowl LVIII: Tracking every ad; Here’s what separates a good marketer from a bad one View online | Signup | Forward

Daily Dive Dec.​ 7,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad DTC marketing trends to watch in 2024 The direct-to-consumer space continues to grow in both revenue and competition, calling for agility from marketers. Read our DTC predictions for 2024.   Peloton CMO jumps to Verizon after less than a year in role As top marketer, Leslie Berland will have a wide remit and “usher in a new chapter” for the telecom’s brand, CEO Hans Vestberg said. State Farm takes inside look at NFL players and ‘at-home teammates’ Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom. AB InBev’s Kona Big Wave addresses toxic surf culture in new campaign Fresh off a rebrand, the Anheuser-Busch InBev brand spoke with surfers of all skill levels on how to improve surf culture. Sponsored Content by Industry Dive Lead the Way to Higher Marketing ROI — from Brand to Demand. Get proprietary audience data, industry intel, and campaign inspo straight to your inbox. Get the newsletter that moves the needle on your goals. Get the free newsletter. Tracker Super Bowl LVIII: Tracking every ad Tune in here for updates on all of the brand announcements ahead of kickoff, which will take place Feb. 11 at Allegiant Stadium in Las Vegas. Opinion Here’s what separates a good marketer from a bad one At the core is the desire to gain a holistic understanding, according to Dave Kaufman, global director of marketing for VR, MR and metaverse at Meta. Read more news Keeping Up With Influencer Marketing Trends The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline. Access Now From Our Library Trendline A look at the 2023 holiday shopping season Supported by Listrak Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Black Crow AI Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus View all resources What We’re Reading CNBC Google launches its largest and ‘most capable’ AI model, Gemini MediaPost Target Pioneers Holographic TV Ad, On ‘Kimmel’ Restaurant Dive McDonald’s CosMc’s chain is coming for Starbucks customers Suggest a story we should read Upcoming Event 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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