Weekender: Campaign Trail: Snyder’s pretzels save gingerbread people from houses made of themselves

Signup | Forward Weekender Dec.​ 16,​ 2023 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Amazon Ads The age of fandom In the Anatomy of Hype report, explore global consumer insights on what it means to be a fan today and how brands can bring value to fandoms. Read the report.   Column Campaign Trail: Snyder's pretzels save gingerbread people from houses made of themselves The Campbell brand worked with Saatchi & Saatchi on a PSA-style spot that riffs on a macabre observation about a longstanding holiday tradition. Coca-Cola enlists Hollywood talent for Christmas shorts Films starring Octavia Spencer and Colm Meaney elevate branded content as the beverage giant extends its Santa-heavy holiday campaign. Pizza Hut celebrates delivery drivers with QR code doormat and free pizza Delivery drivers who see the Reverse Delivery doormat displayed on a doorstep can scan the QR code to receive a courtesy pizza. Sponsored Content by Content Marketing Institute How Do Your Skills Stack Up to Marketers Worldwide? Take Content Marketing Institute’s free skills assessment to get your overall score. All responses will remain confidential. Take the assessment. Dentsu: Ad market to grow 4.6% as brands priortize attention over reach An increasingly fragmented media landscape and higher volume of ads have driven up the costs to reach individual consumers.  Oscar Mayer, Mint Mobile dole out free bacon for national campaign "A Side of Bacon" will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide. Frito-Lay reaffirms commitment to diverse creators with new campaign Created with Michael B. Jordan's agency Obsidianworks, "My Joy" highlights rising creators and will run on platforms including Meta and YouTube. Using AI to Boost Retail Holiday Sales As consumers become more sensitive to price, brand loyalty is ever more difficult to obtain. Explore the key forces impacting how consumers are likely to behave at the end of 2023 in this webinar. Watch Now From Our Library Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast View all resources Best of What We're Reading 404 Media Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads Ad Age Peloton names new CMO WIRED Microsoft’s AI Chatbot Replies to Election Questions With Conspiracies, Fake Scandals, and Lies The Wall Street Journal News Publishers See Google’s AI Search Tool as a Traffic-Destroying Nightmare CNBC OpenAI and Axel Springer strike unprecedented deal to offer news in ChatGPT Ad Age Etsy CMO departs amid staff cuts Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip