Dec. 8 - Why creator ad spend is primed to soar | NFL’s first Black Friday broadcast scores touchdown

Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say; 6 key details about CosMc’s, McDonald’s new fast food chain; Hinge dating app launches $1M initiative combatting Gen Z loneliness; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Dec.​ 8,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad DTC marketing trends to watch in 2024 The direct-to-consumer space continues to grow in both revenue and competition, calling for agility from marketers. Read our DTC predictions for 2024.   Advertisers will ramp up spend on creators in 2024, IAB forecasts Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe. Thanksgiving, Black Friday football broadcasts were a marketing win: Here’s what the numbers say Retail ads during Amazon’s first NFL Black Friday game were 35% more likely to drive engagement compared to category primetime averages, EDO found. 6 key details about CosMc’s, McDonald’s new fast food chain CEO Chris Kempczinski said he believes McDonald’s has “the right to win” the afternoon “beverage pick-me-up occasion” with the new concept. Sponsored Content by Artlist Becoming a powerhouse in the creator economy: A guide for brands Read the full report for actionable insights and discover tools to enhance your video creation journey with Artlist. Hinge dating app launches $1M initiative combatting Gen Z loneliness “One More Hour” will support Gen Z-focused social groups and organizations in New York City, Los Angeles and Atlanta with grants up to $25,000.  Tracker Super Bowl LVIII: Tracking every ad Pringles will appear in the big game for the seventh consecutive year with a spot that will showcase a “playful, new direction” for the Kellanova brand. Column Sociable: The age of virtual influencers is coming, bringing new considerations for brands The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake. Opinion Here’s what separates a good marketer from a bad one At the core is the desire to gain a holistic understanding, according to Meta Reality Labs' Dave Kaufman. Read more news Keeping Up With Influencer Marketing Trends The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline. Access Now From Our Library Trendline A look at the 2023 holiday shopping season Supported by Listrak Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx Playbook Unlocking International Sales with Online Marketplaces Custom content for ChannelEngine Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Black Crow AI Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus View all resources What We’re Reading Modern Retail FabFitFun founders apologize after a profane X ad caused subscribers to cancel The Wall Street Journal UPS Scraps CMO Role Bloomberg Spotify Is Losing Top Marketer Amid Restructuring Suggest a story we should read Upcoming Event 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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