Dec. 19 - Target brings Bullseye to the Sphere for holidays | Hotels.com enlists NBA stars to promote loyalty

Hotels.com recruits NBA stars to promote mobile app, loyalty program; Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns; Sociable: Is X seeing more usage? New reports indicate rising web traffic View online | Signup | Forward

Daily Dive Dec.​ 19,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside Brand-Influencer Successes The influencer landscape is evolving, as brands alter their approaches to how they show up as part of popular culture. Learn how to shape your 2024 influencer marketing strategy in this Trendline.   Target brings dog mascot Bullseye to Las Vegas Sphere for holiday blitz The largest version of the Bull Terrier character yet is joined by an 11-story gingerbread Target for the snowglobe-inspired takeover. Hotels.com recruits NBA stars to promote mobile app, loyalty program A new “Hotel like a Pro” campaign highlights Nikola Jokić and Jimmy Butler’s “hotel hacks” and includes an integration with the NBA2K video game. Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns One-fifth of brands will lean into being AI-free as a point of differentiation, a trend that contrasts with CMOs’ growing investments in the tech field.   Sponsored Content by Industry Dive 5 short-form video trends for share-worthy content Today’s audiences can’t get enough of quick-hit videos. Dream up share-worthy, short-form flicks your audience will love by leaning into the latest trends. Read now. Sociable: Is X seeing more usage? New reports indicate rising web traffic Various sources suggest that the platform formerly known as Twitter is seeing more traffic, but is that the whole story? Read more news From Our Library Playbook How CPGs Can Achieve More Effective Consumer Targeting Custom content for Habu Webinar - on demand Stop Spending on Marketing Tech Until You Solve Identity Custom content for Amperity Webinar - on demand Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Custom content for Vericast Webinar - on demand Keeping Your Holiday Momentum Going Year-Round Custom content for Cardlytics Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast View all resources What We’re Reading CNBC Will 2024 bring good tidings to media and telecom companies? That’s unlikely Ad Age DTC brands experiment with AI image generators for social — but some say the results are unusable Bloomberg Amazon in Talks With Diamond Sports for Streaming Deal, Investment Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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