Dec. 12 - Oscar Mayer, Mint Mobile dole out free bacon | Frito-Lay champions diverse creators in ‘My Joy’

Frito-Lay reaffirms commitment to diverse creators with new campaign; IPG Mediabrands strikes deal with Amazon for ad-supported streaming; Why brands aren’t fully invested in retail media networks View online | Signup | Forward

Daily Dive Dec.​ 12,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Amazon Ads The age of fandom In the Anatomy of Hype report, explore global consumer insights on what it means to be a fan today and how brands can bring value to fandoms. Read the report.   NOTE FROM THE EDITOR As marketers lock in their 2024 plans, generative AI is one of the biggest points of industry discussion. What will the concrete applications be after over a year of hype? How will the technology affect internal operations, along with consumer-facing campaigns? Are jobs at stake as software like OpenAI’s ChatGPT and Google’s Gemini grow more sophisticated? Join Marketing Dive on Feb. 28, 2024, from 2 to 3 p.m. ET for a virtual event with industry experts about these pressing questions and high-profile use cases as generative AI looks to shift from the experimental to the everyday. During “The State of AI in Marketing,” you’ll hear from top analysts from Forrester and representatives from diverse agency backgrounds, including designers from Pearlfisher and technologists from IPG’s Momentum Worldwide.  You can get an early jump on registration for the event at the link here. We look forward to seeing you in just a few months. Peter Adams Senior Reporter, Marketing Dive Twitter | Email Oscar Mayer, Mint Mobile dole out free bacon for national campaign “A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide. Frito-Lay reaffirms commitment to diverse creators with new campaign Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. IPG Mediabrands strikes deal with Amazon for ad-supported streaming Amazon’s fledgling ad-supported offering gains a large stable of potential advertisers via the three-year deal. Sponsored Content by MikMak How multichannel brands can turn views into revenue on YouTube Leverage YouTube’s 122M daily viewers to turn views into revenue for multichannel brands. Opinion Why brands aren’t fully invested in retail media networks To be truly successful, retail media networks must invest in products that help brands help themselves, according to Guideline’s Darrick Li. Read more news Using AI to Boost Retail Holiday Sales As consumers become more sensitive to price, brand loyalty is ever more difficult to obtain. Explore the key forces impacting how consumers are likely to behave at the end of 2023 in this webinar. Watch Now From Our Library Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab Infographic Cracking Down on Promo Fraud Custom content for Mastercard Webinar - on demand How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Custom content for Chatmeter Trendline How brands are harnessing influencer marketing Supported by CreatorIQ Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared View all resources What We’re Reading TechCrunch Fortnite maker Epic Games wins its antitrust fight against Google Digiday Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes The Wall Street Journal Netflix to Serve Up Live Tennis, Featuring Nadal and Alcaraz Suggest a story we should read Upcoming Event 13 DEC Webinar | 2 p.m. ET Riding the Data Wave? How to Get Actionable Insights in a Post-Cookie World Presented by studioID and Vericast Company Announcements Press releases from companies in your industry. Vevo’s U.S. Top Charts of 2023: Taylor Swift Is the Most Watched Artist on Vevo This Year, Toosii’s “Favorite Song” Is the Most Watched Music Video Press release from Vevo Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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