Oct. 31 - Kim Kardashian’s Skims teams with NBA | Cracker Barrel rocks with Dolly Parton

Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards; Omnicom boosts retail media offer with Flywheel Digital acquisition; How corporate communicators can stay ahead in the age of AI View online | Signup | Forward

Daily Dive Oct.​ 31,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — IBM Transform customer service with AI Your customers don’t just want to chat. They want actions and answers. Discover the advantages of the smarter AI assistant.   Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line A union of pop culture, entertainment, fashion and sports puts the brand at a nexus of consumer touchpoints increasingly sought after by marketers. Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs. Omnicom boosts retail media offer with Flywheel Digital acquisition The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane. Sponsored Content by Cvent Level Up Your Event Platform Capabilities See how 509 marketing and event decision-makers are thinking about their events. Get the study. Opinion How corporate communicators can stay ahead in the age of AI AI has the power to paint the picture and tell the story, tasking communicators to level up their strategy, according to Robert Gibbs and Jeff Nussbaum. Read more news How Marketing Leaders Are Incorporating AI Today’s marketers are beginning to incorporate AI into their strategies to keep up in a busy landscape. Explore current AI trends and opportunities for utilization in the marketing world in this webinar. Register Now From Our Library Webinar - on demand The Power of Holding Things: How Touch Encourages Consumers to Buy Custom content for FedEx Office Playbook Prioritize AI Data Quality to Optimize Customer Personalization Custom content for Twilio Webinar - on demand The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Custom content for Wunderkind Infographic Cracking Down on Promo Fraud Custom content for Mastercard View all resources What We’re Reading CNBC Beer giant AB InBev beats forecasts, but Bud Light boycott continues to hit U.S. revenues Social Media Today Meta Announces Ad-Free Subscription Program in EU TechCrunch 5 things we learned so far about the Google antitrust case Adweek YouTube Among First Companies to Announce 2024 Upfront Week Plans Suggest a story we should read Upcoming Events 01 NOV Webinar | 2:30 p.m. ET How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Presented by studioID and Chatmeter 09 NOV Webinar | 2 p.m. ET Reimagine Frontline Productivity for Retail Success Presented by studioID and Slack 20 NOV Webinar | 2 p.m. ET Stop Spending on Marketing Tech Until You Solve Identity Presented by studioID and Amperity Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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