Weekender: Campaign Trail: U by Kotex unapologetically normalizes periods

Signup | Forward Weekender June​ 24,​ 2023 | A roundup of this week’s most read stories

TRENDLINE Personalizing the Customer Experience in Retail With consumer data, retailers can personalize the customer experience from first impression to their latest purchase. Explore 5 ways Target is pushing customer-driven innovations in this Trendline.   Column Campaign Trail: U by Kotex unapologetically normalizes periods A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation. Bud Light looks to rebound from controversy with huge summer push The brand's largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales. Coors Light and Patrick Mahomes promote Bear to dodge NFL rules The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear.  Sponsored Content by Strata Are you unintentionally capping your marketing ROI? Maybe. There’s a new, often-undetected phenomenon that has marketing teams experiencing strategy plateaus and unknowingly capping ROI – Channel Shunning. Access the whitepaper. Pizza Hut heads underground for 'Ninja Turtles' movie tie-up Along with delivering pizzas to subway stations, the chain's campaign includes an AR game, a co-branded TV spot and in-movie integrations. Chips Ahoy! updates marketing recipe to stay relevant with Gen Z Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh. Unilever taps into #CleanTok craze with global TikTok partnership The tie-up will yield collaborations with over 100 content creators to promote Unilever's home care brands under the hashtag's massive following. From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory View all resources Best of What We're Reading The Wall Street Journal Twitter Shows ‘Strong Willingness’ to Comply With Digital-Content Law, EU Regulator Says MediaPost U.S. JIC Launches ‘Scoring Rubric,’ Examines Third-Party Data Submissions Adweek Criteo Hit With $44 Million Fine for GDPR Violations, Reinforcing Data Privacy and Transparency Rules Retail Dive FTC sues Amazon over ‘deceptive’ practices in Prime signups, cancellations The Wall Street Journal Twitter CEO Intervened to Mend Google Relationship After Cloud Payment Issue Ad Age P&G’s Marc Pritchard on pushing growth, Cannes judging and controversial ads Suggest a story we should read Upcoming Event 13 JUL Webinar | 2 p.m. ET Confident Ecommerce: Replatforming to a Modern Solution Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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