June 1 - Heinz honors fan love in 1st unified global brand platform | Wendy’s taps T-Pain for nostalgic remix

Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push; IPG turns on quantum computing to supercharge campaign optimization; How State Farm meets the challenge of Gen Z marketing with esports; Pepsi presses play on summer with Bad Bunny, Apple Music View online | Signup | Forward

Daily Dive June​ 1,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Reputation Take Part: National Review Day Awaits! National Leave a Review Day celebrates the impact of customer reviews on businesses. Discover how feedback shapes success. Learn more.   Heinz honors ‘irrational’ fan love in first unified global brand platform Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos.  Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push In yet another cultural play, the fast-food chain becomes the latest to collaborate with a musician to turn a fan-favorite song into a brand-ready jingle. Exclusive IPG turns on quantum computing to supercharge campaign optimization A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as ad signal loss intensifies. How State Farm meets the challenge of Gen Z marketing with esports The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner. UPDATED Pepsi presses play on summer with Bad Bunny, Apple Music The brand revealed a 90-second spot featuring the pop star as a lifeguard who can control pool-goers’ choreography with a bottle of cola. How restaurants can get a slice of Gen Z’s $360B spending power This generation's prioritization of time, social media and altruism — combined with a comparative mistrust of tech — sets it apart from millennials and Gen X. Read more news Inside the Rise of Retail Media Networks Retail media is forecast by researchers to be the fastest-growing marketing channel in 2023. Explore how chains like Marriott and Lowe’s are taking advantage of this growth in this Trendline. Access Now From Our Library Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Webinar - on demand A Marriage of Data and Creative: Making Advertisements Personal Custom content for Celtra Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory View all resources What We’re Reading Bloomberg Meta Seeks to Force FTC Into Court to Change Privacy Settlement The Guardian Sean ‘Diddy’ Combs accuses drinks giant Diageo of racism in US lawsuit Ad Age Unilever commits to including more creators with disabilities behind the camera Digiday ‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies Suggest a story we should read Upcoming Events 15 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Company Announcements Press releases from companies in your industry. Allant Launches Audience Management Platform Press release from Allant Group MLB Appoints Lava Controls for Enhanced Social Media Fan Engagement & Real-Time Game Updates Press release from Lava Controls REQ PR Team Recognized As Platinum TITAN Women in Business Award Winner Press release from REQ Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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