June 16 - Smirnoff shifts brand toward inclusivity | How Americans perceive LGBTQ+ marketing

LGBTQ+ marketing is in crisis — here’s what the numbers say; Airheads puts TikTok trend to the test with muscle-fueled Shake Factory; Nike broadens focus to holistic fitness with ‘Well Collective’ View online | Signup | Forward

Daily Dive June​ 16,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 3 Video Ad Challenges Marketers Must Master Learn how to solve the biggest content production challenges performance marketers face while boosting your marketing team’s ROI on its creative efforts in this webinar.   NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Monday, June 19, in recognition of Juneteenth. We'll be back in your inbox on June 20. In the meantime, take a look at the latest campaign from McDonald’s celebrating brand character Grimace’s birthday and learn what legacy beauty brands are doing to reach Gen Z. As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Smirnoff’s big brand strategy shakeup is all about inclusion A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection. LGBTQ+ marketing is in crisis — here’s what the numbers say With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing. Airheads puts TikTok trend to the test with muscle-fueled Shake Factory A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process. Nike broadens focus to holistic fitness with ‘Well Collective’ The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport. Sponsored Content by Industry Dive Your Target Audience, in Focus. Create marketing your target audience will love. Access exclusive engagement data from 14+ million decision-makers across 28 industries with studioID’s Audience Snapshots 2023. Access your industry’s snapshot. Read more news From Our Library Webinar - on demand A Marriage of Data and Creative: Making Advertisements Personal Custom content for Celtra Webinar Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Provided by GroupBy, Grid Dynamics, and Google Cloud Playbook Migrate with Confidence: Replatforming for Ecommerce Success Custom content for BigCommerce Trendline Inside the mobile trends shaping retail Supported by Transaction Network Services Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications View all resources What We’re Reading Ad Age Black Americans say brands should celebrate Juneteenth, if done right The Verge Reddit CEO Steve Huffman isn’t backing down: our full interview Campaign US Idris Elba and Miroma Group’s Marc Boyan launch marketing and content agency SillyFace Suggest a story we should read Upcoming Event 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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