June 14 - Smart advertising pays off for Burger King, Pepsi | Crayola expands digital presence

Crayola extends content strategy to Pinterest, TikTok following strong YouTube results; Google unveils AI tools aimed at maximizing video campaigns; Independent agency network Serviceplan Group expands into US; Accenture to invest $3B in AI and double AI workforce View online | Signup | Forward

Daily Dive June​ 14,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 3 Video Ad Challenges Marketers Must Master Learn how to solve the biggest content production challenges performance marketers face while boosting your marketing team’s ROI on its creative efforts in this webinar.   Pepsi, Burger King reclaim brand value with smart advertising, report finds While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies. Crayola extends content strategy to Pinterest, TikTok following strong YouTube results A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours. Google unveils AI tools aimed at maximizing video campaigns New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space. Sponsored Content by Fyllo Performance in a privacy-first world Learn how power marketers are optimizing performance without sacrificing user privacy. Independent agency network Serviceplan Group expands into US The European entity wants to replicate a model it says has proven successful, promising agencies and clients an avenue to keep their independent spirit alive while tapping into additional resources. Accenture to invest $3B in AI and double AI workforce The company will add 40,000 AI-skilled employees to help clients become more efficient and resilient in their use of the buzzy tech. Read more news From Our Library Webinar - on demand A Marriage of Data and Creative: Making Advertisements Personal Custom content for Celtra Webinar Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Provided by GroupBy, Grid Dynamics, and Google Cloud Trendline The latest trends in direct-to-consumer retail Supported by Nebulab Trendline Inside the mobile trends shaping retail Supported by Transaction Network Services Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications View all resources What We’re Reading Digiday Why Reddit’s recent blackout could be a real problem for advertisers Variety Looming SAG Strike Threatens Publicity Plans for ‘Barbie,’ ‘Oppenheimer,’ ‘Ninja Turtles’ TechCrunch YouTube is lowering the barrier to be eligible for its monetization program Suggest a story we should read Upcoming Events 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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