June 7 - McDonald’s brings back Grimace for birthday party nostalgia | Coke targets gamers with new flavor

Coke links with League of Legends developer on latest flavor experiment; Keurig partners with Rolling Stones for iced coffee kit; How Target went from loud and proud — to silent; Brandtech Group acquires Jellyfish to create $1B digital marketing agency View online | Signup | Forward

Daily Dive June​ 7,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com 4 types of influencers and how to manage them Influencer Marketing comprises many categories; from celebrities to organic to micro and macro influencers. In this ebook, we demystify and help you navigate the various types.   McDonald’s brings back Grimace for birthday party nostalgia The chain says it's meeting fans at the "intersection of nostalgia and culture" with a Grimace-themed purple shake, an 8-bit video game and a new ad.  Coke links with League of Legends developer on latest flavor experiment A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes.  Keurig partners with Rolling Stones for iced coffee kit The Start Me Up kits feature the band’s branding and are being promoted through influencers on TikTok and a playlist on Spotify. Deep Dive How Target went from loud and proud — to silent The retailer remains quiet after pulling some Pride merchandise due to safety concerns. LGBTQ+ groups and marketers say that sends the wrong message. Brandtech Group acquires Jellyfish to create $1B digital marketing agency The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media. Read more news Understand Customers Through Zero-Party Data Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs and driving online sales in this webinar. Watch Now From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe Trendline The latest marketing strategies in banking Supported by FedEx Trendline The latest trends in direct-to-consumer retail Supported by Nebulab View all resources What We’re Reading The Wall Street Journal Reddit to Lay Off About 90 Employees and Slow Hiring Amid Restructuring Adweek For Ad Tech, Cannes This Year Is All Business Ad Age Salesforce unveils generative AI tools for marketing and commerce Suggest a story we should read Upcoming Event 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock Company Announcements Press releases from companies in your industry. Conquer the Summit of Agency Success Press release from Agorapulse Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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