June 5 - Sprite salutes 50 years of hip-hop | Molson Coors overhauls Zoa

Molson Coors brand Zoa adopts gender-neutral identity for major refresh; Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’; How legacy beauty brands are aging down to reach Gen Z; Streaming is still causing chaos — here’s what the numbers say View online | Signup | Forward

Daily Dive June​ 5,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com 4 types of influencers and how to manage them Influencer Marketing comprises many categories; from celebrities to organic to micro and macro influencers. In this ebook, we demystify and help you navigate the various types.   Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla. Molson Coors brand Zoa adopts gender-neutral identity for major refresh “Fuel Something Bigger” shifts the energy drink from the gym towards the everyday consumer and highlights the brand’s colorful new packaging. Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’ CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8. Sponsored Content by Stirista How access to strong data helps brands identify and sell to a high-value audience Developing marketing campaigns that drive conversions can be challenging, especially with concerns about wasted marketing spend. Deep Dive How legacy beauty brands are aging down to reach Gen Z Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook. Streaming is still causing chaos — here’s what the numbers say The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution. How luxury brands can drive results for paid ads on LinkedIn New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals. Read more news Understand Customers Through Zero-Party Data Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs and driving online sales in this webinar. Watch Now From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe Trendline The latest marketing strategies in banking Supported by FedEx View all resources What We’re Reading TechCrunch Spotify will cut 200 jobs in its podcast unit The Wall Street Journal Incoming Twitter CEO Hires Executive From NBCUniversal The New York Times Apple Is Stepping Into the Metaverse. Will Anyone Care? The Washington Post The tech industry was deflating. Then came ChatGPT. Suggest a story we should read Upcoming Event 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock Company Announcements Press releases from companies in your industry. From Manual Note-Taking to No-Typing CRM: Winn.AI is Launching The World's First No Typing CRM Press release from Winn.AI NetLine Launches INTENTIVE, the Only Buyer-Level Intent Platform Press release from NetLine Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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