June 20 - Domino’s delivers anywhere with pinpoint tech | ANA: Marketers can save $13B by fixing programmatic

ANA: 15% of programmatic ad spend is wasted on click-bait websites; Coors Light and Patrick Mahomes promote Bear to dodge NFL rules; Chips Ahoy! updates marketing recipe to stay relevant with Gen Z; Pinterest doubles down on vertical video for seasonal ad strategy View online | Signup | Forward

Daily Dive June​ 20,​ 2023 | Today’s news and insights for marketing leaders Domino’s delivers anywhere on the map with latest tech innovation Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign. ANA: 15% of programmatic ad spend is wasted on click-bait websites Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices. Coors Light and Patrick Mahomes promote Bear to dodge NFL rules The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear.  Chips Ahoy! updates marketing recipe to stay relevant with Gen Z Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh. Pinterest doubles down on vertical video for seasonal ad strategy A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons.  LGBTQ+ marketing is in crisis — here’s what the numbers say With Target caving to pressure surrounding LGBTQ+ themed merchandise, a Bospar report examines how Americans feel about purpose-driven marketing. Read more news From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory Trendline The era of personalization in retail Supported by Cloudinary View all resources What We’re Reading The Wall Street Journal After Bud Light Debacle, AB InBev Takes a Bow at Ad-Biz Oscars Retail Dive Saks Off 5th names chiefs for marketing, merchandising TechCrunch Reddit communities adopt alternative forms of protest as the company threats action on moderators Suggest a story we should read Upcoming Event 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock Company Announcements Press releases from companies in your industry. Mark Christou Joins CBX Agency as Principal Press release from CBX Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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