June 13 - Heinz recruits past viral stars for sauce drops | How Absolut aims to build LGBTQ+ allyship

How Absolut aims to grow LGBTQ+ allyship among consumers, businesses; Santo Spirits launches Web3 loyalty program; J. Crew opens virtual store; Over 7K Reddit communities go dark in protest over API pricing increase View online | Signup | Forward

Daily Dive June​ 13,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 3 Video Ad Challenges Marketers Must Master Learn how to solve the biggest content production challenges performance marketers face while boosting your marketing team’s ROI on its creative efforts in this webinar.   Heinz connects with past viral stars for new sauce drops To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung that have celebrated 15 minutes of fame. How Absolut aims to grow LGBTQ+ allyship among consumers, businesses A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire. Santo Spirits launches Web3 loyalty program Founded by Sammy Hagar and Guy Fieri, the spirits company is rewarding members with an array of digital collectibles ahead of a new product launch. J. Crew opens virtual store The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images. Over 7K Reddit communities go dark in protest over API pricing increase The protest action highlights a key flaw in the platform’s volunteer-led moderation approach as the affected subreddits have a combined subscriber count of 2.7 billion. Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’ A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years. UPDATED Ikea plans 19-foot bag statue in New York tied to AR experience The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers.  Read more news From Our Library Webinar - on demand A Marriage of Data and Creative: Making Advertisements Personal Custom content for Celtra Webinar Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Provided by GroupBy, Grid Dynamics, and Google Cloud Trendline The latest trends in direct-to-consumer retail Supported by Nebulab Trendline Inside the mobile trends shaping retail Supported by Transaction Network Services Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications View all resources What We’re Reading Bloomberg Google’s Ad Tech Money-Machine Sparks EU Antitrust Charges The Wall Street Journal Netflix to Enter Live-Streamed Sports With Celebrity Golf Event Variety Twitter CEO Linda Yaccarino Parrots Elon Musk’s ‘Global Town Square’ Talking Points in First Memo to Staffers Ad Age 2023 FIFA Women’s World Cup ads are 90% sold out, says Fox Sports Suggest a story we should read Upcoming Events 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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