June 12 - 7-Eleven gives Slurpee a new look | Impossible Foods seeks sizzle with Terry Crews’ agency

Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns; Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’; Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life View online | Signup | Forward

Daily Dive June​ 12,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 3 Video Ad Challenges Marketers Must Master Learn how to solve the biggest content production challenges performance marketers face while boosting your marketing team’s ROI on its creative efforts in this webinar.   7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression. Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone. Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’ A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years. Sponsored Content by Fyllo Performance in a privacy-first world Learn how power marketers are optimizing performance without sacrificing user privacy. Column Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life Created with agency Agent A, an evolution of the “Water Down Nothing” campaign helped the challenger brand bring buzzy tech to a growing category. Read more news From Our Library Webinar - on demand A Marriage of Data and Creative: Making Advertisements Personal Custom content for Celtra Webinar Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Provided by GroupBy, Grid Dynamics, and Google Cloud Trendline The latest trends in direct-to-consumer retail Supported by Nebulab Trendline Inside the mobile trends shaping retail Supported by Transaction Network Services View all resources What We’re Reading CNBC Netflix subscriptions rise as password-sharing crackdown takes effect TechCrunch Salesforce pledges to invest $500M in generative AI startups Reuters Microsoft, Google strategy to test AI search ads irks some brands Social Media Today TikTok Adds New AI Ad Script Generator Tool in Creative Center Suggest a story we should read Upcoming Events 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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