June 21 - Unilever taps into #CleanTok craze | Pizza Hut goes underground for ‘Ninja Turtles’ tie-up

Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up; Why brands like Wendy’s are remixing old songs into new jingles; Brandtech Group acquires AI SaaS platform Pencil; Chips Ahoy! updates marketing recipe to stay relevant with Gen Z View online | Signup | Forward

Daily Dive June​ 21,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Personalizing the Customer Experience in Retail With consumer data, retailers can personalize the customer experience from first impression to their latest purchase. Explore 5 ways Target is pushing customer-driven innovations in this Trendline.   Unilever taps into #CleanTok craze with global TikTok partnership The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following. Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations. Why brands like Wendy’s are remixing old songs into new jingles Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z. Brandtech Group acquires AI SaaS platform Pencil The deal coincides with the launch of a co-developed generative AI product for big brands that counts Unilever and Bayer as users. Chips Ahoy! updates marketing recipe to stay relevant with Gen Z Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh. Opinion How AI’s legal risks are challenging marketers As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco. Read more news From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory Trendline The era of personalization in retail Supported by Cloudinary Playbook Why It’s Important to Use Integrated Data & How Best-in-Class Businesses Are Doing It Custom content for Pacvue View all resources What We’re Reading The Associated Press Gannett sues Google, Alphabet claiming they have a monopoly on digital advertising The Wall Street Journal American Companies Are Hostage to the Whims of TikTok Ad Age MICHAEL GOLDBERG, LONGTIME AD EXECUTIVE AT DEUTSCH AND ZIMMERMAN, DIES AT 57 Suggest a story we should read Upcoming Event 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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