June 30 - How Modelo dethroned Bud Light | Taco Bell promotes brand chief to CEO

Taco Bell promotes global chief brand officer to CEO; Jack in the Box, Corona kick back for summer with help from Snoop Dogg; 7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’; Booking.com launches ChatGPT trip planning feature View online | Signup | Forward

Daily Dive June​ 30,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How In-Store Marketers Can Boost Sales As retail returns, visual merchandisers seek ways to increase revenue. Learn the most pressing in-store marketing goals, how brands are trying to achieve them and barriers to success in this report.   Modelo dethroned Bud Light in America — here’s what the numbers say While recent controversy played a role in the uncrowning, Modelo’s long-term strategy may have more to do with its success. Taco Bell promotes global chief brand officer to CEO Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019. Jack in the Box, Corona kick back for summer with help from Snoop Dogg Separate efforts show the marketers using a seemingly ubiquitous brand ambassador for different promotional ends. 7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’ The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix. Booking.com launches ChatGPT trip planning feature The company's app integrates the generative AI tool directly into its accommodation booking experience. DoorDash launches biggest app update in its history New consumer features include a universal search bar, multiple carts, bottom navigation tabs and the ability to use SNAP/EBT online payments for groceries. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Advertising Resources Webinar: Transform 1st-Party Data into Advertising Gold New Research: The Power of Multi-Channel Advertising 4 Benefits of Account-Based Marketing for Programmatic From Our Library Trendline The latest trends in direct-to-consumer retail Supported by Nebulab Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Trendline The evolution of physical retail stores Supported by PODS Playbook How Brands Can Leverage an Omnichannel Strategy to Reach and Retain Customers Custom content for Nebulab View all resources What We’re Reading The Hill Dylan Mulvaney: Bud Light not standing by me worse ‘than not hiring a trans person at all’ Ad Age Only 7% of senior marketers feel they have all the tools for success The Verge YouTube tests disabling videos for people using ad blockers Food Dive Monster Beverage set to buy Bang Energy for up to $362M Suggest a story we should read Upcoming Event 13 JUL Webinar | 2 p.m. ET Confident Ecommerce: Replatforming to a Modern Solution Presented by studioID and BigCommerce Company Announcements Press releases from companies in your industry. RollWorks Customers See Industry-Leading Results, Including an 18% Increase in Average Win Rates Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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