June 28 - Anheuser-Busch campaign looks beyond controversy | Inside Kroger’s in-housing strategy

How Kroger’s in-housing push aims to raise the retail media bar; Ads from 141 top brands appear on unreliable AI-generated sites; TikTok launches ‘Creative Challenge’ to provide more opportunities for creators View online | Signup | Forward

Daily Dive June​ 28,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How In-Store Marketers Can Boost Sales As retail returns, visual merchandisers seek ways to increase revenue. Learn the most pressing in-store marketing goals, how brands are trying to achieve them and barriers to success in this report.   Anheuser-Busch looks beyond backlash with people-focused campaign “That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign. How Kroger’s in-housing push aims to raise the retail media bar A new self-service advertising platform comes at a point of growing pains for the channel where many brands have become “reluctant” buyers. Ads from 141 top brands appear on unreliable AI-generated sites Programmatic advertising was mostly responsible for ads appearing on such sites, potentially without the advertiser’s knowledge, per NewsGuard findings. Sponsored Content by Snapchat 5 reasons CPG food and beverage brands are choosing Snapchat In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat. TikTok launches ‘Creative Challenge’ to provide more opportunities for creators Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Advertising Resources Webinar: Transform 1st-Party Data into Advertising Gold New Research: The Power of Multi-Channel Advertising 4 Benefits of Account-Based Marketing for Programmatic From Our Library Trendline The latest trends in direct-to-consumer retail Supported by Nebulab Playbook Migrate with Confidence: Replatforming for Ecommerce Success Custom content for BigCommerce Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications Playbook Optimizing Technology Deployment in Retail Custom content for Level 10 Trendline The evolution of physical retail stores Supported by PODS View all resources What We’re Reading The Wall Street Journal Google Violated Its Standards in Ad Deals, Research Finds Ad Age Diageo ends Diddy brand relationship after his racism claims The Drum Skittles Doubles Down On Its Decade-long LGBTQ+ Campaign Suggest a story we should read Upcoming Events 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic 13 JUL Webinar | 2 p.m. ET Confident Ecommerce: Replatforming to a Modern Solution Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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