June 15 - Walmart Connect extends winning video push with NBCU | Hoka launches its largest-ever global campaign

Hoka’s new high-flying ads look to build on $1B sales momentum; Nielsen seeks to improve data delivery with new Media Data Room; GroupM: Ad spending normalizes while AI’s impact on budgets surges; Puma’s global brand chief to exit amid marketing reorganization View online | Signup | Forward

Daily Dive June​ 15,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 3 Video Ad Challenges Marketers Must Master Learn how to solve the biggest content production challenges performance marketers face while boosting your marketing team’s ROI on its creative efforts in this webinar.   Walmart’s ad biz finds early success with video partners like Roku NBCUniversal becomes the latest member of a partner program that has delivered results above benchmarks for Roku, TikTok and TalkShopLive. Hoka’s new high-flying ads look to build on $1B sales momentum Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration. Nielsen seeks to improve data delivery with new Media Data Room The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge. GroupM: Ad spending normalizes while AI’s impact on budgets surges A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue. Puma’s global brand chief to exit amid marketing reorganization As part of the restructuring, the athletic brand is moving its marketing organization from Boston to Germany. Sponsored Content by Industry Dive Exclusive Audience Data for Marketers 14M+ decision-makers, 16K articles, 7K keywords — analyzed. Take a deep dive into engagement data from 28 distinct industries to uncover what your audience cares about most. Build marketing campaigns to match with advice from seasoned strategists. Access your industry’s snapshot. Read more news From Our Library Webinar - on demand A Marriage of Data and Creative: Making Advertisements Personal Custom content for Celtra Webinar Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Provided by GroupBy, Grid Dynamics, and Google Cloud Playbook Migrate with Confidence: Replatforming for Ecommerce Success Custom content for BigCommerce Trendline Inside the mobile trends shaping retail Supported by Transaction Network Services Infographic 5 Common Ways Fraudsters Try to Scam Retailers and Their Customers Custom content for Nuance Communications View all resources What We’re Reading Ad Age Ad agencies and clients clash: tension over transparency in fees, services Next TV Magnite Launches Omnichannel Audience, Data, Identity Suite The Wall Street Journal Video Ads Are Coming to All Your Uber Apps Suggest a story we should read Upcoming Event 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Company Announcements Press releases from companies in your industry. Dynamo Unveils Revolutionary Social Media Conversion Enhancement Platform Press release from Dynamo Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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