June 23 - U by Kotex unapologetically normalizes periods | Top TikTok exec steps down

Vanessa Pappas steps down as TikTok COO; Ad Net Zero sets new guidelines for sustainable media partners; Rockstar presses play with immersive Spotify concert series; Nike launches virtual gaming experience ‘Airphoria’ in Fortnite View online | Signup | Forward

Daily Dive June​ 23,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Personalizing the Customer Experience in Retail With consumer data, retailers can personalize the customer experience from first impression to their latest purchase. Explore 5 ways Target is pushing customer-driven innovations in this Trendline.   Column Campaign Trail: U by Kotex unapologetically normalizes periods A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation. Vanessa Pappas steps down as TikTok COO The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app. Ad Net Zero sets new guidelines for sustainable media partners Supporters of the climate action program will have one year to set public net zero targets and are required to report progress annually. Rockstar presses play with immersive Spotify concert series The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored. Nike launches virtual gaming experience ‘Airphoria’ in Fortnite ​The brand seeks to integrate its products into the virtual world in its latest addition to an ongoing partnership with the popular video game. Sponsored Content by Industry Dive Exclusive Audience Data for Marketers 14M+ decision-makers, 16K articles, 7K keywords — analyzed. Take a deep dive into engagement data from 28 distinct industries to uncover what your audience cares about most. Build marketing campaigns to match with advice from seasoned strategists. Access your industry’s snapshot. Read more news From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory Trendline The era of personalization in retail Supported by Cloudinary Playbook Why It’s Important to Use Integrated Data & How Best-in-Class Businesses Are Doing It Custom content for Pacvue View all resources What We’re Reading The Wall Street Journal Twitter Shows ‘Strong Willingness’ to Comply With Digital-Content Law, EU Regulator Says MediaPost U.S. JIC Launches ‘Scoring Rubric,’ Examines Third-Party Data Submissions Adweek Criteo Hit With $44 Million Fine for GDPR Violations, Reinforcing Data Privacy and Transparency Rules Suggest a story we should read Upcoming Event 13 JUL Webinar | 2 p.m. ET Confident Ecommerce: Replatforming to a Modern Solution Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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