June 9 - Degree turns ads into safety equipment | Waterloo refreshes campaign with AI

Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life; TikTok parks on gas station screens around US as part of GSTV deal; Pinterest launches next stage of data clean rooms trial with Wayfair; Ikea plans 19-foot bag statue in New York tied to AR experience View online | Signup | Forward

Daily Dive June​ 9,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com 4 types of influencers and how to manage them Influencer Marketing comprises many categories; from celebrities to organic to micro and macro influencers. In this ebook, we demystify and help you navigate the various types.   Degree crashes onto social media to encourage testing limits A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding. Column Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life Created with agency Agent A, the latest evolution of the “Water Down Nothing” campaign helped the challenger brand bring the buzzy tech to a growing category. TikTok parks on gas station screens around US as part of GSTV deal Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app. Pinterest launches next stage of data clean rooms trial with Wayfair A clean room partnership with LiveRamp is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures. UPDATED Ikea plans 19-foot bag statue in New York tied to AR experience The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers.  UPDATED Toyota signs on as first official auto partner of Major League Pickleball The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors. Read more news Understand Customers Through Zero-Party Data Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs and driving online sales in this webinar. Watch Now From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe Trendline The latest marketing strategies in banking Supported by FedEx Trendline The latest trends in direct-to-consumer retail Supported by Nebulab View all resources What We’re Reading Retail Dive Walmart launches accelerator program for Web3 startups Variety Zuckerberg Takes Jabs at Apple’s High-Priced Vision Pro Headset: ‘No Magical Solutions’ That Meta Hasn’t ‘Already Explored’ Bloomberg Spotify Cut Staff, Talent to Enter its YouTube Era Suggest a story we should read Upcoming Event 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock Company Announcements Press releases from companies in your industry. Podchaser Develops AI-Powered Data Capabilities with Launch of Collections+, to Advance Podcast Advertising For All Press release from Podchaser BeatBox Beverages ParTEAs Harder with Nationwide Hard Tea Launch Press release from BeatBox Beverages Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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