June 2 - How legacy beauty brands are reaching Gen Z | Skittles links Pride Month packaging to Audible

Skittles links Pride Month packaging to LGBTQ+ stories on Audible; Streaming is still causing chaos — here’s what the numbers say; IPG turns on quantum computing to supercharge campaign optimization; Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’ View online | Signup | Forward

Daily Dive June​ 2,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Reputation Take Part: National Review Day Awaits! National Leave a Review Day celebrates the impact of customer reviews on businesses. Discover how feedback shapes success. Learn more.   Deep Dive How legacy beauty brands are aging down to reach Gen Z Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook. Skittles links Pride Month packaging to LGBTQ+ stories on Audible The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights. Streaming is still causing chaos — here’s what the numbers say The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution. Exclusive IPG turns on quantum computing to supercharge campaign optimization A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as signal loss intensifies. Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’ The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.” Read more news Inside the Rise of Retail Media Networks Retail media is forecast by researchers to be the fastest-growing marketing channel in 2023. Explore how chains like Marriott and Lowe’s are taking advantage of this growth in this Trendline. Access Now From Our Library Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Webinar - on demand A Marriage of Data and Creative: Making Advertisements Personal Custom content for Celtra Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory View all resources What We’re Reading TechCrunch Twitter’s trust and safety lead Ella Irwin resigns Ad Age ‘The Little Mermaid’: Inside Disney’s inclusive marketing efforts for the movie Digiday How much content is too much? Agencies are starting to ask that question Suggest a story we should read Upcoming Events 15 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Company Announcements Press releases from companies in your industry. Rightpoint, a Genpact Company, Introduces ‘Total Experience’ Approach to Help Enterprises Meet AI’s Rapid Adoption and Other Changing Market Dynamics Press release from Rightpoint Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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