June 8 - Toyota sponsors Major League Pickleball | Amazon reportedly exploring ad tier for Prime Video

WSJ: Amazon exploring ad tier for Prime Video; Salesforce brings new generative AI tools to marketers; How Target went from loud and proud — to silent; Nike, Dick’s release largest joint ad campaign to date View online | Signup | Forward

Daily Dive June​ 8,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com 4 types of influencers and how to manage them Influencer Marketing comprises many categories; from celebrities to organic to micro and macro influencers. In this ebook, we demystify and help you navigate the various types.   Toyota signs on as first official auto partner of Major League Pickleball The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors. WSJ: Amazon exploring ad tier for Prime Video An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds.  Salesforce brings new generative AI tools to marketers Marketing GPT and Commerce GPT work in tandem with the company’s Data Cloud to generate more personalized shopping experiences. Deep Dive How Target went from loud and proud — to silent The retailer remains quiet after pulling some Pride merchandise due to safety concerns. LGBTQ+ groups and marketers say that sends the wrong message. Nike, Dick’s release largest joint ad campaign to date The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago. Read more news Understand Customers Through Zero-Party Data Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs and driving online sales in this webinar. Watch Now From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Webinar - on demand How to Start Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe Trendline The latest marketing strategies in banking Supported by FedEx Trendline The latest trends in direct-to-consumer retail Supported by Nebulab View all resources What We’re Reading The Wall Street Journal PGA Tour Deal With LIV Golf Puts Sponsors on the Spot Ad Age NFL unveils Pride fashions, says it’s ‘full speed ahead’ on its LGBTQ+ support Variety Twitch Nixes Branded-Content Rule Changes After Backlash AdExchanger The Trade Desk’s Kokai Upgrade Takes Inspiration From The Walled Gardens It Reviles Suggest a story we should read Upcoming Event 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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