June 22 - Bud Light eyes rebound with largest-ever media spend | AI could replace 7.5% of agency jobs

Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared; Albertsons proposes retail media standards for industry at crossroads; Malibu joins remix trend with update of ‘The Piña Colada Song’; Why brands like Wendy’s are remixing old songs into new jingles View online | Signup | Forward

Daily Dive June​ 22,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Personalizing the Customer Experience in Retail With consumer data, retailers can personalize the customer experience from first impression to their latest purchase. Explore 5 ways Target is pushing customer-driven innovations in this Trendline.   Bud Light looks to rebound from controversy with huge summer push The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales. Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced.  Albertsons proposes retail media standards for industry at crossroads Adopting a shared framework could allay mounting advertiser frustrations, but is contingent on buy-in from notoriously cagey and competitive retail rivals. Malibu joins remix trend with update of ‘The Piña Colada Song’ Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail. Why brands like Wendy’s are remixing old songs into new jingles Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z. Opinion How AI’s legal risks are challenging marketers As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco. Read more news From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory Trendline The era of personalization in retail Supported by Cloudinary Playbook Why It’s Important to Use Integrated Data & How Best-in-Class Businesses Are Doing It Custom content for Pacvue View all resources What We’re Reading Retail Dive FTC sues Amazon over ‘deceptive’ practices in Prime signups, cancellations The Wall Street Journal Twitter CEO Intervened to Mend Google Relationship After Cloud Payment Issue Ad Age P&G’s Marc Pritchard on pushing growth, Cannes judging and controversial ads Suggest a story we should read Upcoming Events 22 JUN Webinar | 2 p.m. ET 3 Video Ad Creative Challenges Marketers Must Master – And How CaaS Solves Them Presented by studioID and Shuttlerock 13 JUL Webinar | 2 p.m. ET Confident Ecommerce: Replatforming to a Modern Solution Presented by studioID and BigCommerce Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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