Sept. 1 - Coca-Cola kicks off World Cup campaign | Nissan features college athlete in program first

Nissan’s long-running Heisman program features college athlete for first time; Boston Beer buoys Twisted Tea investment as hard seltzer demand shrinks; Back-to-school consumers are holding out for discounts View online | Signup | Forward

Daily Dive Sept.​ 1,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Digital trends for 2022 Discover what’s next in digital. Read the 2022 Digital Trends Report to learn about the digital trends shaping customer experience in 2022 and beyond.   Coca-Cola kicks off digitally driven World Cup campaign "Believing is Magic" is the latest iteration of the brand's "Real Magic" platform and focuses on authentic moments of connection between FIFA fans. Nissan’s long-running Heisman program features college athlete for first time Bryce Young, the most recent Heisman Trophy winner, stars as a fish out of water in a campaign that also includes metaverse tactics. Boston Beer buoys Twisted Tea investment as hard seltzer demand shrinks A new multichannel effort centers around college football and includes an emphasis on sports betting with a FanDuel partnership. Marketing Dive's VIRTUAL EVENT Insights into the 2022 Holiday Season Join Industry Dive’s expert team of journalists for an insightful virtual event to get the full scope on what's to come for the 2022 holiday season. Register now. Back-to-school consumers are holding out for discounts Shoppers have had different priorities this summer and remain focused on saving money as inflation squeezes their budgets. Read more news How Top Marketers Approach Programmatic Ads Leading marketing executives report that 50% or more of their campaign spend is allocated toward programmatic advertising. Learn more in this research report. Download Now From Our Library Playbook Data Collaboration is Essential for Personalized Marketing Custom content for Snowflake Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Custom content for Waze Playbook Adopting AI Solutions to Improve The Customer Experience Custom content for Genesys Playbook The Marketer’s Guide to the Third Space Custom content for Waze View all resources What We’re Reading The Washington Post How Gorbachev’s Pizza Hut ad came to be — and why it still reflects his legacy The Wall Street Journal Disney Explores Membership Program Like Amazon Prime to Offer Discounts and Perks Ad Age Netflix ad tier will include limited targeting, no third-party measurement Suggest a story we should read Upcoming Event 08 SEP Webinar | 3 p.m. ET How to Leverage Predictive Analytics to Survive a Recession Presented by studioID and Pecan Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip