Sept. 13 - Two beer brands battling climate change | SodaStream gets a refresh

SodaStream shakes up brand to better recognize interests like mixology; GM is first brand to integrate with NBCU’s data platform; Jameson serves comradery on the rocks in new global campaign; Starbucks is launching an NFT marketplace View online | Signup | Forward

Daily Dive Sept.​ 13,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Deep Dive Cold beer, hot planet: How two very different beer brands respond to climate change Coors Light and Corona have become more environmentally friendly in ways that remain true to each brand's positioning. SodaStream shakes up brand to better recognize interests like mixology A top-to-bottom revamp for the PepsiCo subsidiary introduces a new S-shaped logo, color palette and premium product line. GM is first brand to integrate with NBCU’s data platform Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences. Sponsored Content by Data Axle Celebrating 50 years of experience bringing data to life Data Axle (previously Infogroup) has been helping clients meet and exceed their business goals since 1972. Celebrate with us! Jameson serves comradery on the rocks in new global campaign In its largest U.S. campaign in over a decade, the distiller focuses on spontaneity and personal relationships as Irish whiskey sales grow.  Starbucks is launching an NFT marketplace Starbucks Odyssey will let users buy tokens and accrue loyalty rewards to unlock access to real-life and digital events, like virtual cocktail classes. Opinion Why partnerships are the biggest investment brands should make this year The spirit of collaboration shines through post pandemic, with 82% of b2b business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey. Read more news The Marketer’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Custom content for Waze Playbook The Marketer’s Guide to the Third Space Custom content for Waze Infographic 5 Keys to Unlocking Better Collaboration for Marketing Teams Custom content for Brandfolder Playbook Driving Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading The Wall Street Journal Fanatics’ Upstart Sports-Gambling Division Hires Marketing Chief Reuters Google faces $25.4 billion damages claims in UK, Dutch courts over adtech practices CNBC Peloton co-founders John Foley and Hisao Kushi are leaving the company Suggest a story we should read Upcoming Event 28 SEP Webinar | 2 p.m. ET Enhancing the Customer Experience with a Flexible Contact Center Solution Presented by studioID and Twilio Company Announcements Press releases from companies in your industry. Adapt, a Welocalize company, Produces Guide to Diversity and Inclusivity in Digital Marketing and Advertising Press release from Welocalize, Inc. Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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