Sept. 21 - Tripadvisor launches in-house content studio | YouTube steps up battle with TikTok

YouTube brings revenue sharing to Shorts as battle for creator talent intensifies; Retail media makes up 11% of global ad spend, GroupM says; Mike’s Hard Lemonade pays consumers to take PTO; How an empowered creator economy is challenging marketers View online | Signup | Forward

Daily Dive Sept.​ 21,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Leading Brands Build Modern Marketing Foundations Discover how brands like Asics and Glossier are eliminating data silos to uncover deeper customer insights and deliver personalized marketing experiences in this on-demand webinar.   Tripadvisor pushes beyond banner ads with data-driven content studio San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers. YouTube brings revenue sharing to Shorts as battle for creator talent intensifies Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok. Retail media makes up 11% of global ad spend, GroupM says Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027. Mike’s Hard Lemonade pays consumers to take PTO Consumers who “request” a day off on the promotion’s landing page might be chosen to receive $200 via Venmo or Zelle.  Deep Dive How an empowered creator economy is challenging marketers Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop. Walmart weds data to popular apps like TikTok in latest ad play A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z. ESPN launches creator network to attract Gen Z While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses. Read more news How Marketers Leverage Retail Media Platforms Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Playbook Why Brands Need to Consider The Ad Claims Universe Custom content for ChefsBest Playbook Collaborate More Effectively with Sales & Agency Teams Custom content for Brandfolder Trendline How marketers are preparing for a cookie-less world Trendline How retailers drive consumer loyalty in 2022 Trendline The marketing transition to retail media platforms View all resources What We’re Reading Retail Dive Gap to eliminate 500 corporate jobs Ad Age BYRON ALLEN’S MCDONALD’S LAWSUIT SURVIVES LATEST DISMISSAL EFFORT, SET FOR MAY TRIAL The Drum S4 Capital Reveals Operating Losses And Job Cuts After Investments ‘knock Margins’ Variety Twitch Bans Streaming of Gambling Sites That Aren’t Licensed, Will Continue to Allow Poker and Sports Betting Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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