Weekender: Apple Music to sponsor Super Bowl Halftime Show as services take spotlight

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BROUGHT TO YOU BY — Marketing Dive’s studioID 3 Factors Fueling the Growth of Influencer Marketing 77% of brand marketers have a dedicated budget for influencer marketing and report that the quality of customers from those campaigns exceeds other tactics. Learn more in this new playbook.   Apple Music to sponsor Super Bowl Halftime Show as services take spotlight The deal speaks to how business areas beyond the iPhone are becoming more important, with Apple reportedly also seeking an NFL streaming package. Column Campaign Trail: Kraft wants mayo lovers to let their freak flags fly In its latest bid to be the "Mayo of Mayonnaise," the Kraft Heinz brand celebrates the quirky rituals some consumers have with the divisive condiment. Little Caesars opens Instagram gallery selling pepperoni-themed art A framed oil painting offering a pizza-inspired spin on van Gogh is among the "fanceroni" items available on a first-come, first-served basis for $9.99.  Sponsored Content by Marketing Dive’s studioID CMO’s guide to the third space: the in-car market The third space—in-car advertising—is an evolving opportunity for those wanting to engage with customers in a new way along today’s omnichannel customer journey. Learn how to tap into this market in this playbook. Mike's Hard Lemonade pays consumers to take PTO Consumers who "request" a day off on the promotion's landing page might be chosen to receive $200 via Venmo or Zelle.  Walmart weds data to popular apps like TikTok in latest ad play A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z. Dunkin' promotes architect behind next-gen push to CMO Jill McVicar Nelson, who's been with Dunkin' since 2011, has spearheaded several menu offerings targeted at the "next generation of guests." Tripadvisor pushes beyond banner ads with data-driven content studio San Diego Tourism Authority is the first external client for the shop that leverages the platform's first-party insights to reach high-intent travelers. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How an empowered creator economy is challenging marketers Likes no longer equal success, authenticity sells and TikTok's highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop. How Marketers Leverage Retail Media Platforms Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Trendline How retailers drive consumer loyalty in 2022 View all resources Best of What We're Reading Variety Charlie Collier Exits Fox Corp. to Join Roku as Streaming Platform Seeks to Evolve Into ‘Next Generation Media Company’ Bloomberg You Won’t See Beer Ads on Amazon’s ‘Thursday Night Football’ Digiday Snapchat’s limitations are finally catching up - and marketers are noticing The Hollywood Reporter Back to the Future: Netflix Ad Push Has Echoes of Its DVD-by-Mail Era Digiday Inside Penguin Random House’s play to reach avid readers on TikTok’s BookTok The Drum 21m People Have Now Visited Nike’s Roblox Store. Here’s How To Do Metaverse Commerce Right Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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