Sept. 19 - Little Caesars sells pepperoni-themed art | Lil Nas X joins League of Legends as president

League of Legends enlists Lil Nas X for championship anthem; NYT subway ads unlock Spelling Bee in purpose-driven campaign; How Patagonia’s shakeup challenges marketers to act on sustainability; Brands are driving cultural change — here’s how agencies can too View online | Signup | Forward

Daily Dive Sept.​ 19,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Leading Brands Build Modern Marketing Foundations Discover how brands like Asics and Glossier are eliminating data silos to uncover deeper customer insights and deliver personalized marketing experiences in this on-demand webinar.   Little Caesars opens Instagram gallery selling pepperoni-themed art A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99.  League of Legends enlists Lil Nas X for championship anthem The artist will release the song “Star Walkin’” ahead of the championship event and will also create an in-game cosmetic skin. NYT subway ads unlock Spelling Bee in purpose-driven campaign As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause.  How Patagonia’s shakeup challenges marketers to act on sustainability As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated. Opinion Brands are driving cultural change — here’s how agencies can too If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them. Read more news How Marketers Leverage Retail Media Platforms Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Playbook Why Brands Need to Consider The Ad Claims Universe Custom content for ChefsBest Playbook Collaborate More Effectively with Sales & Agency Teams Custom content for Brandfolder Trendline How marketers are preparing for a cookie-less world Trendline How retailers drive consumer loyalty in 2022 Trendline The marketing transition to retail media platforms View all resources What We’re Reading The Economist The $300bn Google-Meta advertising duopoly is under attack The Guardian Queen’s funeral may break TV records, but ad blackout will cost media dearly Digiday How publishers are circumventing the rising cost of in-person events Suggest a story we should read Company Announcements Press releases from companies in your industry. Marketers With Data Insights 3X More Likely to Have Increased Revenue Press release from Anteriad Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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