Sept. 29 - Heinz recruits blood-activist vampire | State Farm CMO exits after a decade

State Farm CMO who brought back the Jake spokes-character retires; Starburst’s biometric safe is filled exclusively with coveted pink flavor; As gaming attracts mixed-age audiences, advertising gets complicated; M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity View online | Signup | Forward

Daily Dive Sept.​ 29,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Cookieless Strategies With a Dash of AI Two-thirds of advertisers in the US believe that contextual targeting will be more important in a cookieless environment. Download the full report.   Heinz recruits vegetarian vampire for return of Tomato Blood ketchup The Halloween-themed product is an obvious choice for Toby, the 280-year-old vampire influencer that believes “humans are people too.”  State Farm CMO who brought back the Jake spokes-character retires Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming. Starburst’s biometric safe is filled exclusively with coveted pink flavor The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra.  As gaming attracts mixed-age audiences, advertising gets complicated A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising. M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity The Mars brand extended its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment. Opinion The realities of a unified CTV measurement tool may shock advertisers As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Trendline How personalization shapes the retail industry Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Playbook The Marketer’s Guide to the Third Space Custom content for Waze Infographic 5 Keys to Unlocking Better Collaboration for Marketing Teams Custom content for Brandfolder View all resources What We’re Reading MediaPost TBWA\Worldwide Acquires Innovation-Focused Experiential Agency Dotdotdash CNBC Peloton will sell Bikes, Treads at Dick’s Sporting Goods in its first brick-and-mortar partnership Ad Age DELTA PUTS ITS BRAND INSIDE L.A. OLYMPICS LOGO AS PART OF NEW SPONSOR PERK The Wall Street Journal CMO Compensation at Growth-Stage Companies Has Risen; The Future Looks Less Bright Suggest a story we should read Upcoming Event 29 SEP Virtual Event | 9 a.m. ET Zeta Live 2022 Presented by Zeta Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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