Sept. 27 - McDonald’s crafts adult Happy Meals | Peloton global head of marketing exits

Peloton’s head of marketing is latest exec to bow out; As gaming attracts mixed-age audiences, advertising gets complicated; Walmart aims to shift Gen Z perceptions with expansive Roblox play; Why Sonic drove away from in-car commercials for its latest campaign View online | Signup | Forward

Daily Dive Sept.​ 27,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Cookieless Strategies With a Dash of AI Two-thirds of advertisers in the US believe that contextual targeting will be more important in a cookieless environment. Download the full report.   McDonald’s repackages Happy Meals for adults with cult streetwear label Meant to invoke nostalgia, the menu bundles come with unique art and collectible figurines as the chain tries to align with pop culture tastemakers. Peloton’s head of marketing is latest exec to bow out Dara Treseder heads to software company Autodesk where her experience in transformation and digital marketing will be key in her new role as CMO. As gaming attracts mixed-age audiences, advertising gets complicated A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising. Walmart aims to shift Gen Z perceptions with expansive Roblox play Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first. Why Sonic drove away from in-car commercials for its latest campaign CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Trendline How personalization shapes the retail industry Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook The Marketer’s Guide to the Third Space Custom content for Waze Webinar - on demand How to Leverage Predictive Analytics to Survive a Recession Custom content for Pecan Infographic 5 Keys to Unlocking Better Collaboration for Marketing Teams Custom content for Brandfolder View all resources What We’re Reading The Wall Street Journal Brands Review Data Privacy Policies After $1.2 Million Sephora Settlement Bloomberg Amazon Plans Second Prime Day in Appeal to Deal-Hungry Shoppers MediaPost TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting Suggest a story we should read Upcoming Events 28 SEP Webinar | 2 p.m. ET Enhancing the Customer Experience with a Flexible Contact Center Solution Presented by studioID and Twilio 29 SEP Virtual Event | 9 a.m. ET Zeta Live 2022 Presented by Zeta Company Announcements Press releases from companies in your industry. BeatBox is back on Shark Tank! Press release from BeatBox Beverages Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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