Sept. 23 - Apple Music signs as Super Bowl Halftime sponsor | Kraft reaches out to mayo lovers

Campaign Trail: Kraft wants mayo lovers to let their freak flags fly; Drizly offers another round of ad solutions for brands; E-commerce apps lose pandemic luster View online | Signup | Forward

Daily Dive Sept.​ 23,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 3 Factors Fueling the Growth of Influencer Marketing 77% of brand marketers have a dedicated budget for influencer marketing and report that the quality of customers from those campaigns exceeds other tactics. Learn more in this new playbook.   Apple Music to sponsor Super Bowl Halftime Show as services take spotlight The deal speaks to how business areas beyond the iPhone are becoming more important, with Apple reportedly also seeking an NFL streaming package. Column Campaign Trail: Kraft wants mayo lovers to let their freak flags fly In its latest bid to be the "Mayo of Mayonnaise," the Kraft Heinz brand celebrates the quirky rituals some consumers have with the divisive condiment. Drizly offers another round of ad solutions for brands With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients. MARKETING DIVE TRENDLINE How retailers drive consumer loyalty in 2022 Customer loyalty is key for retailers, especially as high customer acquisition costs make the value of existing shoppers more evident. Learn how loyalty strategies are shifting as retailers opt for paid memberships in this Trendline. E-commerce apps lose pandemic luster New research shows downloads and marketing spending is declining amid shifts in consumer behaviors, data privacy changes and recession fears. Read more news How Marketers Leverage Retail Media Platforms Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Playbook Why Brands Need to Consider The Ad Claims Universe Custom content for ChefsBest Playbook Collaborate More Effectively with Sales & Agency Teams Custom content for Brandfolder Trendline How marketers are preparing for a cookie-less world Trendline How retailers drive consumer loyalty in 2022 Trendline The marketing transition to retail media platforms View all resources What We’re Reading Variety Charlie Collier Exits Fox Corp. to Join Roku as Streaming Platform Seeks to Evolve Into ‘Next Generation Media Company’ Bloomberg You Won’t See Beer Ads on Amazon’s ‘Thursday Night Football’ Digiday Snapchat’s limitations are finally catching up - and marketers are noticing Suggest a story we should read Company Announcements Press releases from companies in your industry. RollWorks Named Most Implementable in Account-Based Advertising and Cross-Channel Advertising in G2’s Fall Grid Report Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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