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Data privacy is experiencing a major evolution. Online privacy is a growing concern for consumers, with 67% saying they're more vigilant than ever when it comes to their data. So how can marketers accurately target their ads and promote a positive consumer experience?
In this research, IAS partnered with YouGov and a top market research firm to uncover perspectives on data privacy from both consumers and media experts, revealing key strategies that advertisers can execute in this new era of privacy.
Here's a sneak peek at what IAS found...
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Get a pulse on how consumers view their online data — and why industry experts are placing media quality at the forefront.
| | | | | | Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com | | | | | | | | Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.
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