Sept. 14 - Walmart chases holiday ad budgets | Amazon’s ‘Thursday Night Football’ sponsors

DraftKings, Little Caesars join as sponsors for Amazon’s ‘Thursday Night Football’; Why Liberty Mutual’s in-house agency takes external clients; Chipotle launches its Garlic Guajillo Steak in the metaverse; Cold beer, hot planet: How two very different beer brands respond to climate change View online | Signup | Forward

Daily Dive Sept.​ 14,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Walmart vies for bigger holiday ad budgets with self-service expansion A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands. DraftKings, Little Caesars join as sponsors for Amazon’s ‘Thursday Night Football’ The brands will offer fans exclusive content, perks and prizes during pre-game and in-game activations when programming debuts on Sept. 15. Why Liberty Mutual’s in-house agency takes external clients Internal shop Copper Giants demonstrates how projects from outside the company, like one for Harpoon Brewery, give creative talent a way to stretch. Sponsored Content by Kibo The secrets to 2022 holiday success Unlock the secrets for retailers to make this holiday season a success despite ominous economic challenges. Download now. Chipotle launches its Garlic Guajillo Steak in the metaverse The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse. Deep Dive Cold beer, hot planet: How two very different beer brands respond to climate change Coors Light and Corona have become more environmentally friendly in ways that remain true to each brand's positioning. Opinion Why partnerships are the biggest investment brands should make this year The spirit of collaboration shines through post pandemic, with 82% of B2B business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey. Read more news The Marketer’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Custom content for Waze Playbook The Marketer’s Guide to the Third Space Custom content for Waze Infographic 5 Keys to Unlocking Better Collaboration for Marketing Teams Custom content for Brandfolder Playbook Driving Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading Digiday Why Zola, Tinder vowed to highlight marriage equality in new marketing to support the Respect for Marriage Act MediaPost P&G, Walmart Piloting New Beauty Recycling Program Retail Dive MeUndies bulks up executive team with new CFO, chief marketer Ad Age Byron Allen threatens to sue more advertisers in push to increase Black media spend Suggest a story we should read Upcoming Event 28 SEP Webinar | 2 p.m. ET Enhancing the Customer Experience with a Flexible Contact Center Solution Presented by studioID and Twilio Company Announcements Press releases from companies in your industry. Canvs AI Delivers Text Analytics Platform Updates to Scale Analysis of Open-Ended Questions Press release from Canvs AI New Connected Rewards Technology from Mobivity Delivers Breakthrough User Acquisition Channel for Mobile Game Marketers Press release from Mobivity Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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