Sept. 20 - Walmart ad biz enlists TikTok, Snapchat | How influencers are challenging marketers

How an empowered creator economy is challenging marketers; Samsung, NBCUniversal bring Rockefeller Center to the metaverse; Crown Royal teams up with Uber Eats to reward delivery drivers; Brands are driving cultural change — here’s how agencies can too View online | Signup | Forward

Daily Dive Sept.​ 20,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Leading Brands Build Modern Marketing Foundations Discover how brands like Asics and Glossier are eliminating data silos to uncover deeper customer insights and deliver personalized marketing experiences in this on-demand webinar.   Note from the editor A friendly reminder to let us know what you think about us. We're asking you to please give us your feedback in our fourth annual Reader Survey. You can take the survey right here. We will use this information to improve your reader experience. Five minutes of your time will help us serve you better. As we look ahead to the holiday season, journalists from Marketing Dive, Retail Dive, Supply Chain Dive and Payments Dive are joining forces for a virtual panel Oct. 6. from 2-4:30 p.m. ET. Learn about what to expect during the crucial holiday period in a series of insightful conversations. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Walmart weds data to popular apps like TikTok in latest ad play A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z. Deep Dive How an empowered creator economy is challenging marketers Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop. Samsung, NBCUniversal bring Rockefeller Center to the metaverse "Tonight at the Rock - Powered by Samsung Galaxy" demonstrates how brands and publishers are collaborating in emerging channels like Fortnite. Sponsored Content by Marketing Dive’s studioID Reaching on-the-go consumers in the in-car market The future of reaching on-the-go consumers is in-car advertising. Find out how to capitalize on this opportunity in a way that provides an omnichannel experience for your customers and value for your brand in this playbook. Crown Royal teams up with Uber Eats to reward delivery drivers While parent Diageo is a new official NFL sponsor, Crown Royal has been building a relationship with the league for years. Opinion Brands are driving cultural change — here’s how agencies can too If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them. Read more news How Marketers Leverage Retail Media Platforms Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Playbook Why Brands Need to Consider The Ad Claims Universe Custom content for ChefsBest Playbook Collaborate More Effectively with Sales & Agency Teams Custom content for Brandfolder Trendline How marketers are preparing for a cookie-less world Trendline How retailers drive consumer loyalty in 2022 Trendline The marketing transition to retail media platforms View all resources What We’re Reading MediaPost Ad Market Declines For Third Consecutive Month In August 9to5Google YouTube says it has ‘concluded’ a test that saw as many as 10 unskippable ads in one break The Drum Consumers’ Data Privacy Concerns Are Waning, Per New Study Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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