Sept. 12 - Roblox opens 3D portals to brands | Kroger moves ad biz into CTV, video

Kroger expands retail media arm into video, CTV; Pinterest takes up social media negatives like doomscrolling in campaign; RBI announces $400M marketing and remodel overhaul for Burger King; Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms View online | Signup | Forward

Daily Dive Sept.​ 12,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   Note from the editor We want to know what you think. Over the past few years, we've grown rapidly to provide you with essential journalism and in-depth insights into the marketing industry. But we always want to get better at giving you what you need. As the journalists behind Marketing Dive, we want to know what you like about us and how we can do better. That's why we're asking you for feedback in our Reader Survey. You can take the survey here. We will use this information to directly inform our journalism and the products we offer. Five minutes of your time will help us serve you better. The remainder of the year is speeding by, and the holiday season is quickly approaching. To help you prepare, journalists from Marketing Dive, Retail Dive, Supply Chain Dive and Payments Dive are joining forces for a virtual panel Oct. 6. From 2-4:30 p.m. ET. Learn about what to expect during the crucial holiday period in a series of insightful conversations. As always, thanks for reading. Jess Deyo Editor, Marketing Dive Email Roblox’s ad expansion plans include 3D portals to branded experiences An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly.  Kroger expands retail media arm into video, CTV The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market. Pinterest takes up social media negatives like doomscrolling in campaign “Don’t Don’t Yourself” arrives on the heels of research showing 33% of Americans rank fear of failure as their main roadblock to trying new things. Sponsored Content by Partnerize The innovations most needed in today’s affiliate space The future of affiliate requires making a commitment to brand safety and fraud prevention. RBI announces $400M marketing and remodel overhaul for Burger King Burger King will support menu shifts with $120 million in advertising spend, a 30% increase in its media buying capacity. Column Campaign Trail: DirecTV tackles football, ‘Real Housewives’ fandoms The latest iteration of the brand's "Get Your TV Together" campaign unites live sports and reality TV to highlight its value proposition. As the NFL season kicks off, advertisers draw from a new playbook Fans are front and center in the latest football-related campaigns, with players taking a backseat as marketers try to address a fragmented audience.  Read more news The Marketer’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Custom content for Waze Playbook The Marketer’s Guide to the Third Space Custom content for Waze Infographic 5 Keys to Unlocking Better Collaboration for Marketing Teams Custom content for Brandfolder Playbook Driving Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading Retail Dive HSN creates YouTube TV channel The Wall Street Journal Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show Ad Age Kraft Heinz’s New Chief Growth Officer on It’s Plant-Based Ambitions, Running an In-House Agency and More The Drum ‘Can’t Believe I Found Out This Way’: Brands Mocked For Ill-judged Tributes To Queen Suggest a story we should read Upcoming Event 28 SEP Webinar | 2 p.m. ET Enhancing the Customer Experience with a Flexible Contact Center Solution Presented by studioID and Twilio Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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