Sept. 7 - Amazon unseats TikTok in ad engagement | Pepsi unveils NFL tiny home

Pepsi’s branded tiny home delivers tricked-out NFL fan cave; Gap highlights culture shapers with ‘Icons’ campaign, NFT contest; Snickers kicks off NFL season with a hunt for ‘rookie mistakes’ View online | Signup | Forward

Daily Dive Sept.​ 7,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Attest The Impact of Inflation on Food Brands Of all the categories affected by inflation, food has been the hardest hit. In the US, prices are rising at a rate of over 1% each month. How will this affect your brand? Attest’s US F&B Report has the answers.   Amazon ads top engagement ranking, but TikTok holds innovation crown Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital. Pepsi’s branded tiny home delivers tricked-out NFL fan cave The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor. Gap highlights culture shapers with ‘Icons’ campaign, NFT contest Gap Logo Remix invites artists to design a logo that could become an NFT and be printed on the brand’s signature hoodie. Sponsored Content by Marketing Dive’s studioID Reach on-the-go consumers in the untapped in-car market In-car advertising is an evolving opportunity for those wanting to engage with customers in a whole new way along today’s omnichannel customer journey. Learn how to reach on-the-go consumers in this playbook. Snickers kicks off NFL season with a hunt for ‘rookie mistakes’ In the campaign’s second year, fans can submit funny missteps for a chance to have players like Stefon Diggs recreate them in a video.  Read more news From Our Library Webinar - on demand Are You Set for Holiday Shopping? Custom content for InMobi Playbook Why Brands Need to Consider The Ad Claims Universe Custom content for ChefsBest Playbook Collaborate More Effectively with Sales & Agency Teams Custom content for Brandfolder Playbook Data Strategy for DTC Marketers: Sustainable Growth Leveraging Customer Data Custom content for TransUnion Trendline How retailers drive consumer loyalty in 2022 View all resources What We’re Reading Variety Fox Nears Sell Out for Super Bowl Ads (and It’s Only September) Adweek Vox Media Will Host 100+ Events in 2023 as It Bolsters Its Experiential Portfolio Ad Age Wieden+Kennedy hires Anomaly L.A. CEO to co-lead New York office Suggest a story we should read Upcoming Event 08 SEP Webinar | 3 p.m. ET How to Leverage Predictive Analytics to Survive a Recession Presented by studioID and Pecan Company Announcements Press releases from companies in your industry. Focused Image Builds on Growth Momentum with Six New GovCon Clients in 60 Days Press release from Focused Image Healthline Media Addresses Need For Inclusive And Credible Skin Care Content With New Initiative Press release from Healthline Media Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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