Sept. 30 - Netflix, Disney+ boost AVOD | My Little Pony prances into Roblox

My Little Pony gallops into Roblox to promote Netflix series; Google search expansion could be wake-up call for marketers; NBA takes a page from TikTok for app refresh View online | Signup | Forward

Daily Dive Sept.​ 30,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Cookieless Strategies With a Dash of AI Two-thirds of advertisers in the US believe that contextual targeting will be more important in a cookieless environment. Download the full report.   Disney, Netflix push into streaming ads could raise all AVOD ships Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections.  My Little Pony gallops into Roblox to promote Netflix series The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents. Google search expansion could be wake-up call for marketers A heavier push beyond traditional text-based search into visual and multi-media areas comes amid the rise of apps like TikTok and Reddit.  NBA takes a page from TikTok for app refresh Built with Microsoft, the app features a personalized “For You” page and vertical video and will be home to a plethora of exclusive game content.  Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Trendline How personalization shapes the retail industry Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Playbook The Marketer’s Guide to the Third Space Custom content for Waze Trendline Inside the upcoming holiday season Infographic 5 Keys to Unlocking Better Collaboration for Marketing Teams Custom content for Brandfolder View all resources What We’re Reading Digiday With Roku leading the pack, study says 94% of households are reachable through CTV CNBC Google to shut down gaming service Stadia as CEO Pichai continues cost-cutting efforts Bloomberg Meta to Cut Headcount for First Time, Slash Budgets Across Teams Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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