Sept. 8 - Under Armour drafts Tom Brady | Puma ties NFTs to NYFW

Puma’s first metaverse experience ties NFTs to NYFW; Alcohol TV impressions slip amid return-to-normal push; Lowe’s chief marketing officer exits as company realigns structure; Pepsi’s branded tiny home delivers tricked-out NFL fan cave View online | Signup | Forward

Daily Dive Sept.​ 8,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Attest The Impact of Inflation on Food Brands Of all the categories affected by inflation, food has been the hardest hit. In the US, prices are rising at a rate of over 1% each month. How will this affect your brand? Attest’s US F&B Report has the answers.   Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves. Puma’s first metaverse experience ties NFTs to NYFW Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers. Alcohol TV impressions slip amid return-to-normal push The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit. MARKETING DIVE TRENDLINE Advertising’s transition to retail media platforms Retail media generates billions for companies that can spin their shopper data into robust advertising networks. Explore how companies like Target successfully utilize these platforms in this Trendline. Lowe’s chief marketing officer exits as company realigns structure Marisa Thalberg joined the home improvement retailer from Taco Bell just prior to the pandemic upending nearly every aspect of consumers’ lives. Pepsi’s branded tiny home delivers tricked-out NFL fan cave The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor. Read more news From Our Library Webinar - on demand Are You Set for Holiday Shopping? Custom content for InMobi Playbook Why Brands Need to Consider The Ad Claims Universe Custom content for ChefsBest Playbook Collaborate More Effectively with Sales & Agency Teams Custom content for Brandfolder Trendline How marketers are preparing for a cookie-less world Trendline How retailers drive consumer loyalty in 2022 View all resources What We’re Reading The Wall Street Journal Elon Musk Allowed to Amend Twitter Countersuit to Add Whistleblower Claims Grocery Dive Instacart buys e-commerce tech provider Rosie CNBC Facebook login button disappearing from websites on privacy concerns Suggest a story we should read Company Announcements Press releases from companies in your industry. Turing Reports Streamlined Account-Based Marketing Success with CloseFactor Press release from CloseFactor RollWorks Expands its Segmentation Capabilities Through LinkedIn Audience Syncing Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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