Sept. 16 - Patagonia raises bar on sustainability | 60% of CMOs to slash analytics teams

60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts; Apple tees up bigger search ads push ahead of holidays; Why brands are creating original songs for TikTok; Fox taps Comscore as local TV currency View online | Signup | Forward

Daily Dive Sept.​ 16,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on performance based connectivity Advance your digital transformation with network solutions designed for your needs. Learn more.   How Patagonia’s shakeup challenges marketers to act on sustainability As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated. 60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking. Apple tees up bigger search ads push ahead of holidays New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products. Sponsored Content by Marketing Dive’s studioID 5 keys to unlocking better collaboration for marketing teams 85% of sales and marketing leaders say alignment is the biggest opportunity for improving business performance. Discover how to enhance marketing team collaboration in this infographic. Why brands are creating original songs for TikTok McDonald's, Pizza Hut and Trident are among the marketers updating a cultural tactic for the top social platform. Fox taps Comscore as local TV currency Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems. Read more news The Marketer’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Custom content for Waze Playbook The Marketer’s Guide to the Third Space Custom content for Waze Infographic 5 Keys to Unlocking Better Collaboration for Marketing Teams Custom content for Brandfolder Playbook Driving Revenue During a Recession Custom content for Wunderkind View all resources What We’re Reading CNBC Walmart unveils virtual fitting room to push shoppers to buy more clothes TechCrunch Adobe snaps up Figma for $20B, taking out one of its biggest rivals in digital design The Wall Street Journal Luxury Brands Spend More on Marketing, Defying Economic Uncertainty Retail Dive Ye moves to sever his relationship with Gap Suggest a story we should read Upcoming Event 28 SEP Webinar | 2 p.m. ET Enhancing the Customer Experience with a Flexible Contact Center Solution Presented by studioID and Twilio Company Announcements Press releases from companies in your industry. Winn.AI Goes Out Of Stealth and secures $17 Million Seed Funding for Real-Time AI Sales Assistant Press release from Winn.AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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