Sept. 22 - Dunkin’s new CMO brings next-gen focus | Carl’s Jr., Hardee’s serve up brand refresh

Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration; Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push; Roku enlists agencies to help small businesses with streaming ads View online | Signup | Forward

Daily Dive Sept.​ 22,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 3 Factors Fueling the Growth of Influencer Marketing 77% of brand marketers have a dedicated budget for influencer marketing and report that the quality of customers from those campaigns exceeds other tactics. Learn more in this new playbook.   Dunkin’ promotes architect behind next-gen push to CMO Jill McVicar Nelson, who’s been with Dunkin’ since 2011, has spearheaded several menu offerings targeted at the “next generation of guests.” Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration The changes will debut in an ad campaign and come months after parent company CKE announced plans for a $500 million brand transformation. Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push Virtually hosted by rapper Guapdad 4000, #Hpnoverse includes an augmented reality camera, a scavenger hunt and 4,000 NFTs up for grabs. Sponsored Content by Barkley Whole brands beat the S&P 500 by 2x per Whole Brand Index™ Learn how whole brands out profit, outperform and out impact the competition — and how yours can too. Download the report. Roku enlists agencies to help small businesses with streaming ads Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program. Read more news How Marketers Leverage Retail Media Platforms Retail media is generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Explore how the rising channel is capturing major marketing dollars. Learn More From Our Library Playbook Why Brands Need to Consider The Ad Claims Universe Custom content for ChefsBest Playbook Collaborate More Effectively with Sales & Agency Teams Custom content for Brandfolder Trendline How marketers are preparing for a cookie-less world Trendline How retailers drive consumer loyalty in 2022 Trendline The marketing transition to retail media platforms View all resources What We’re Reading The Hollywood Reporter Back to the Future: Netflix Ad Push Has Echoes of Its DVD-by-Mail Era Digiday Inside Penguin Random House’s play to reach avid readers on TikTok’s BookTok The Drum 21m People Have Now Visited Nike’s Roblox Store. Here’s How To Do Metaverse Commerce Right Suggest a story we should read Company Announcements Press releases from companies in your industry. Walnut’s Launches Newest Revenue-Boosting Product Optimized To Revolutionize Sales Press release from Walnut Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip