Sept. 26 - Sonic’s ad strategy swerves | Walmart taps Roblox to lure Gen Z

Walmart aims to shift Gen Z perceptions with expansive Roblox play; Clorox wipes the slate clean in new brand platform; Campaign Trail: Kraft wants mayo lovers to let their freak flags fly View online | Signup | Forward

Daily Dive Sept.​ 26,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Cookieless Strategies With a Dash of AI Two-thirds of advertisers in the US believe that contextual targeting will be more important in a cookieless environment. Download the full report.   Why Sonic drove away from in-car commercials for its latest campaign CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis. Walmart aims to shift Gen Z perceptions with expansive Roblox play Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first. Clorox wipes the slate clean in new brand platform “Start Clean” emphasizes mental and physical wellbeing as consumers look to put a difficult few years behind them. MARKETING DIVE TRENDLINE How marketers are preparing for a cookie-less world Google will now begin the deprecation of third-party cookies in Chrome in the second half of 2024. Understand how mobile marketing and retail media networks fit in the post-cookie landscape in this Trendline. Column Campaign Trail: Kraft wants mayo lovers to let their freak flags fly In its latest bid to be the "Mayo of Mayonnaise," the Kraft Heinz brand celebrates the quirky rituals some consumers have with the divisive condiment. Read more news A CMO’s Guide to the Third Space In today’s omnichannel customer journey, the car is an untapped opportunity. The future of reaching on-the-go consumers is in-car advertising — find out how marketers can capitalize on this space. Download Now From Our Library Trendline How personalization shapes the retail industry Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook The Marketer’s Guide to the Third Space Custom content for Waze Webinar - on demand How to Leverage Predictive Analytics to Survive a Recession Custom content for Pecan Infographic 5 Keys to Unlocking Better Collaboration for Marketing Teams Custom content for Brandfolder View all resources What We’re Reading Digiday As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct The Wall Street Journal Unilever CEO to Retire Next Year After Rocky Tenure The Drum Marriott’s Web3 Strategy Explained: ‘it’s About Amplifying Vs. Replacing’ Suggest a story we should read Upcoming Event 28 SEP Webinar | 2 p.m. ET Enhancing the Customer Experience with a Flexible Contact Center Solution Presented by studioID and Twilio Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip